Earlier this month I joined some fellow bloggers for a lovely breakfast at Quintessentially Soho. The event was hosted by Red or Dead and Chase PR and was a chance to see Red or Dead’s new collections. The brand is perhaps most commonly known for it’s footwear, (sold at Schuh) and eyewear (sold at Specsavers) however the brand has some great new ranges of swimwear, hosiery, handbags, footwear and also a bicycle in collaboration with Raleigh.
The 'Rescue Me' swimwear line has some fabulous retro nautical pieces, the 'Vintage 1-Piece' (available in red or turquoise) has a fantastic shape and the prints in the 'flora' collection are great too. The ‘Rescue Me’ theme based around ‘Blackpool pleasure beach meets Essex seaside chic’ is a fun and fresh take on the nautical trend we’ve seen so much of. Look out for the ‘Penzance’ postcard clutch bag, a great casual clutch for sunny day trips. Team it with a pair of ‘Lolly’ clogs and you’re well on your way to summers hottest look. Another of my favourite products is the ‘Addy’ tights from the ‘Glorious Gussets’ range (available at tightsplease.co.uk) with a wide back seam.
The British brand was set up in 1982 by Wayne Hemmingway and his wife, Geraldine. It’s foundations lay in accessible and affordable fun fashion and won ‘Street Style Designer of the Year’ in 1995, 1996 and 1997. Current Creative Director Katie Greenyer is a lovely lady with bright pink hair and a passion for her pooch, her bicycle and her houseboat and it was easy to see how passionate she is about the brand’s latest collection, check it out at www.redordead.com
Images courtesy of Red or Dead